Ethics in Fashion Photography

The changes that were made to the model's face include:

• excessive makeup is applied
• eye brows were made darker
• lipgloss/ lipstick is applied
• fake eye lashes are applied
• lips are made fuller
• neck is made longer and thinner
• eyes are lowered
• eyes are made bigger

In my personal opinion, it is unethical to change to change a persons appearance. When people look at advertisements on billboards, they see a perfect looking person.  Realistically, we look at the product that is being promoted and think "hmm.. if I use that, will I look more attractive?" What we all don't know is that those people up in those pictures, the "flawless" models they use, are actually having a lot of work done to their appearance by computer and makeup artists.  This is wrong to do because the advertisers are basically lying about what their product "can do" and just making people spend their money on products that are no better than the some generic brands.

There are circumstances where this kind of photo manipulation would be more ethically wrong. They made an entire different looking woman. People base their definition of beauty on advertisements they see around and they are basing these views on people who are being photoshopped and altered drastically. No one is perfect like the girl in the picture.

The types of changes made that were ok was the makeup applied. It was obvious that make up was put on the model. The change that was not ok was when changes were made to the eyes, neck, hair and lips by photoshop.  I noticed a very big change in the models appearance when photoshop made the models eyes bigger. The change made her look totally different.

The differences between photojournalism and fashion photography is photojournalism deals with a variety of subjects and aspects of life, fashion photography just deals with makeup, clothes and shoes, basically just one's appearance to make money from the consumers.

Photojournalism is reality. It shows whats going on in the world rather than telling about it. It always should be true, untouched by editing.